UACC is excited to bring back the Brand Challenge with our awesome sponsor, BurgerFuel NZ!

Branding is the key to success; It creates powerful identity while attracting top talent. Brand Challenge present the opportunity for you to tap into your creativity and produce a successful marketing strategy! This year the case has a particular focus on recruitment and talent retention. The case requires no prior experience, all students regardless of degree and year level are welcome to participate!

Teams of 3 - 4 will be provided with a brand deck to understand Burger Fuel's marketing and design goals, as well as a case which will pose a 'question'. Participants will pool together their marketing knowledge and creativity to craft a 5-page submission to help Burger Fuel pursue their vision!

If your submission is in the top five, your team will have the opportunity to present in front of industry judges at a finals night. The finals will be catered by BurgerFuel (of course) at their Headquarter!

If that isn't enough to spark your interest, we are very excited about the prize pool.
First place: $1,000 + each team member receives a YEAR'S SUPPLY of BurgerFuel + an employee coffee chat
Second place: $500 + a BurgerFuel prize pack each
Third place: $500

Registrations close 15 September, 8pm.

Key dates are as follows:
Thursday 15 September, 8pm: Registrations close.
Saturday 17 September, 9am: Case released.
Monday 19 September, 6-7pm: Zoom Q&A session.
Thursday 22 September, 6pm: Submissions Close.
Wednesday 28 September, 5pm: Finalists notified.
Tuesday 3 October, 12pm: Finalist Presentations due.
Tuesday 4 October, 6-10pm: Finalist Presentations at BurgerFuel Headquarters.